After searching for hours furiously on the interwebs, it seems everyone has find a way to utilize Twitter to their advantage; some more obvious than others. I personally follow a wide variety of tweeters and marvel at their ingenuity.
The more obvious ones are those of the retail sales outlets. Customers who like their goods follow them for product updates, sales, or even store closings. As such, companies will reward these followers with advance notice of sales or even higher discounts at the mention of the tweet.
Dana White, the frontman and voice of the UFC organization will tweet about preliminary fight outcomes, upcoming events and current contract negotiations. He even tweets his whereabouts on fight nights where followers can find him and receive free tickets to that night’s events. Everybody likes things for free and it’s a great way to generate interest about the event and its organization.
One of the most inventive ways of using Twitter is tweeting live coverage as it happens. From gallop polls during the latest election to road closings due to the flooded streets from the heavy rainfall during this past week, you no longer have to be on the computer, listening to the radio, or watching the TV to get your news anymore. You are able to get your twitter updates from your phone; you essentially have the news in the palm your hands.
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